Campbell County CES

Title:

Commercial Horticulture - Farmers Market

MAP:

Commercial Horticulture - Farmers Market

Agents Involved:

Stolz, Turner, Vaughn, Pilcher, Allen

MAJOR PROGRAM 1:

Commercial Horticulture

MAJOR PROGRAM 2:

Farmer's Markets

MAJOR PROGRAM 3:

Local Food System Development and Mapping

MAJOR PROGRAM 4:

Accessing Nutritious Foods (general)

Situation:

Five Farmer’s Markets are currently operating in Campbell County with a total of ten in the three Northern Kentucky counties. The mission of the Campbell County Farmers Market is to enhance income opportunities for local farmers and food entrepreneurs by offering residents of the Greater Cincinnati area access to locally grown products (both raw and processed).

Long-Term Outcomes:

Strengthen existing markets to offer more diversity of products, increase foot traffic to markets and make them a dynamic destination with events, activities and educational programs (i.e. food demonstrations) to attract customers and visitors.

Intermediate Outcomes:

Increase vendors at markets. Hosting trainings and resources to new growers to increase production to sell.

Initial Outcomes:

Collaborating with FCS, 4H, and SNAP-ED program areas by offering tastings and events to increase customer base. Implement new marketing plan for all Campbell County markets.

Evaluation:

Long-term Outcome: Diversify market goods
 Indicator: Increased sales
 Method: survey produce at markets and secret shopper evaluation
 Timeline: April-August 2018

Intermediate Outcome: Increase vendors and diversify goods at market

Indicator: Increase foot traffic in market, increase sales, awareness 

Method: survey

Timeline: April –October 2018

Learning Opportunities:

Audience: Consumers  Project or Activity: fresh produce sample  Content or Curriculum: monthly food demo and sampling  Inputs: hort agent, hort assistants, SNAP-Ed  Date: April-November 2018  Audience: Farmer Market Vendors  Project or Activity: Produce Best Practice Training (PBPT)  Content or Curriculum: UK specialists power point.  Inputs: UK specialists  Date: February 2018 Audience: Campbell County growers  Project or Activity: UK Vegetable conference and KSU Third Thursday  Content or Curriculum: Proven organic techniques, specific classes on vegetables  Inputs: Horticulture Agent, Horticulture Technicians, UK/ KSU specialists.  Date: July 2018-June 2019