Public Awareness of Campbell County Extension ProgramsPlan of Work

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Campbell County CES

Title:
Public Awareness of Campbell County Extension Programs
MAP:
CES-Marketing Campbell County Extension Programs
Agents Involved:
Farley, Prim, Conrad, Thompson, Rex, Sorrell, Scully, Stolz, Turner, Forrer, Agnew, Harney, Linepensel, Vaughn
MAJOR PROGRAM 1:
Youth Engagement Leadership Program (YELP)
MAJOR PROGRAM 2:
Mobilizing Action through Planning and Partnerships (MAPP)
Situation:
As of 2015, Campbell County’s population was estimated to be 92,066. With Campbell County ranking in the top ten largest populated counties in Kentucky (92, 066) the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff. (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2015)
Long-Term Outcomes:
Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
Intermediate Outcomes:
Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Initial Outcomes:
Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Evaluation:

Long-term Outcome: Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.

Indicator: Agents’ observations and sign in sheets

Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.

Timeline: July 1, 2017- June 30, 2018


Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.

Indicator: Agents’ observations and sign in sheets

Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.

Timeline: July 1, 2017- June 30, 2018


Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.

Indicator: Agents’ observations and sign in sheets

Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.

Timeline: July 2017- June 2018

Learning Opportunities:

Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.

Project or Activity: 4-H Booth at Alexandria Fair

Content or Curriculum: 4-H marketing items and program information

Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities

Date: August/September 2017


Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.

Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair

Content or Curriculum: 4-H projects

Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities

Date: August/September 2017


Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.

Project or Activity: All Program Area Newsletters

Content or Curriculum: Newsletters to describe and advertise extension programs

Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds

Date: monthly throughout the year


Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.

Project or Activity: Extension Service Digital Sign

Content or Curriculum: Program advertisement

Inputs: paid staff, volunteers, programs council, District Board Funds

Date: July 2017 – June 2018


Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.

Project or Activity: What's Happening in Campbell County

Content or Curriculum: Community Brochure marketing Extension programs and activities

Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds

Date: August 2017, March 2018


Audience: Campbell County citizens who are not knowledgeable about agriculture's role in Campbell County

Project or Activity: Agriculture Videos

Content or Curriculum: 3 Farm Cooperators, Campbell County Media, Agent

Date: November 2017- March 2018 


Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.

Project or Activity: Campbell County 4-H Facebook Page

Content or Curriculum: Promoting 4-H Events and Activities

Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the ginormous and ever reaching world wide web

Date: Updated continuously


Audience: Campbell County Residents

Project or Activity: Campbell County FCS Facebook Page

Content or Curriculum: Promoting FCS Events and Activities

Inputs: Internet, Facebook, FCS Agents and Support Staff, UK curriculum and publications

Date: Updated continuously 


Audience: Campbell County Residents
 Project or Activity: Campbell County Ag and Hort Facebook Page
 Content or Curriculum: Promoting Ag and Hort Events and Activities
 Inputs: Internet, Facebook, Ag and Hort Agents and Support Staff, UK curriculum and publications
 Date: Updated continuously


Audience: Horticulture Advisory Council

Project or Activity: Plan for horticulture programs

Content or Curriculum: program planning

Inputs: Hort agent, Hort technicians, council members

Date: quarterly meetings


Audience: Lakeside Commons Educational Gardens Council

Project or Activity: plan garden plantings and activities

Content or Curriculum: program planning

Inputs: Hort agent, Hort technicians, council members

Date: quarterly meetings


Audience: Gardening Show on WXVU 91.7 Public Radio
 Project or Activity: marketing of Campbell County and NKY Extension programs and gardening advice
 Content or Curriculum: radio, social media
 Inputs: Hort. Agent 

Date: Monthly, Jan-December


Audience: Garden Open House
 Project or Activity: marketing of Campbell County Extension Programs
 Content or Curriculum: open house at office
 Inputs: agents, program assistants, volunteers, support staff 

Date: annually, June 2017


Audience: Campbell County Media Central Viewers (12,600)

Project or Activity: Cooking segments on Campbell County Media Central

Content or Curriculum: Promoting FCS Events and Activities

Inputs: UK Cooperative Extension FCS agent and Campbell County Media Central

Date: May 12, June 2, August 4, September 1, October 27, and December 1, 2016 and 10-12 times a year throughout the year (2017)



Audience: Campbell County Recorder Readers (17,000)

Project or Activity: Extension News article

Content or Curriculum: Timely articles from all program areas

Inputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and Campbell County Community Recorder Newspaper

Date: Weekly articles throughout the year



Audience: SNAP recipients at the SNAP Office in Newport

Project or Activity: Nutrition Education Program (NEP) display

Content or Curriculum: NEP newsletters, publications, calendars and recipes; Nutrition Messages on Displays

Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office

Date: New display every month throughout the year 2017-2018    


  



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